Rename Photos with AI
Rename photos with AI using Zush to replace IMG_, HEIC, and RAW camera filenames with searchable descriptions of the actual photo.
- Get started for free
- No registration
- No credit card required
Take a tour of Zush
One quick showcase per feature. Click a tab to see it in action.
Bulk rename files by real content before you apply changes
Your naming system, powered by AI
Combine file content, metadata, dates, custom instructions, and reusable blocks into filenames that match the way you work. Zush suggests — you review and decide.
Smart Batch Rename
Analyze and rename 100+ file formats in one batch, from images and PDFs to audio, video, and Office files. Describe any detail for Zush to extract, then reuse it as a Custom AI Block in any template.
Choose where AI runs
Use Zush Cloud, connect your own AI provider, or keep supported analysis on your device with Ollama.
Cloud AI
Goes through our relay to a commercial AI provider, under their standard API terms. The relay exists so the API key can’t be pulled out of the app.
Bring Your Own Key
Connect your own API key from Gemini, Groq, OpenAI, or Claude for cloud renames; FREE includes 50 across all modes and PRO is unlimited. Keys are stored locally in secure platform storage.
Private Offline AI
Run supported file analysis locally with Ollama. No analysis content goes to Zush cloud or third-party AI providers.
Watch one or multiple folders — including iCloud Drive, Google Drive, Dropbox, and OneDrive folders. Zush runs in the background and processes new files automatically.
Save reusable rename setups for screenshots, expenses, music tracks, client work, legal files, travel bookings, and monitored folders.
Build consistent filenames from 145+ blocks covering dates, file metadata, audio, photos, finance, legal, travel, clients, and AI-detected fields.
Set rename, tagging, and metadata rules so AI output follows your style and workflow.
Automatically add Finder tags and Spotlight metadata. Find files instantly with natural search queries.
Keep track of every change. Made a mistake? Rollback to the original filename with one click.
Supported File Formats
Images
Documents
Videos
Audio
Design
Try Zush free
Rename and organize files with AI, monitor folders, and clean up screenshots, design files, PDFs, photos, audio, videos, iWork, and Office documents by content.
Free · No credit card required · macOS Sequoia+ · Windows 10+
Pick your platform — same Zush, native everywhere
A signed and notarized .dmg, Mac App Store build, or Homebrew cask for macOS. A Microsoft Store install for Windows. Same renaming engine, same BYOK and Offline AI mode, native to each OS.
Photo naming approaches compared
Choose metadata rules or visual content by the job
Dates and camera metadata are ideal for chronological archives. Visual analysis is useful when the filename must describe the subject, location, document, product, or event visible in each image.
| Approach | Best for | Where it stops |
|---|---|---|
| Finder batch rename | Adding one shared event label or number sequence to a selected photo set | Every image receives the same pattern, so the filename still cannot describe what is visible in each frame. |
| EXIF-based renamers | Date, camera, lens, and sequence conventions for consistent photography workflows | Metadata can say when and how a photo was taken, but not that it shows a product, person, landmark, or receipt. |
| Apple Photos and DAM software | Library search, albums, faces, locations, edits, and catalog metadata | The catalog may understand the image while the exported file keeps a generic IMG_ or camera filename. |
| Zush | Searchable filenames for mixed HEIC, RAW, JPG, TIFF, screenshots, and exported image folders | Visual analysis is unnecessary when a strict date-camera-sequence convention already meets the retrieval need. |
After renaming, use the complete guide to how to organize photos on Mac with folders, tags, search, duplicate review, and backups.
How do you rename photos by what they show?
Use content-aware photo renaming when camera metadata cannot describe the scene. Zush analyzes the visible content of HEIC, JPG, TIFF, AVIF, and major RAW formats, proposes a distinct searchable name for each image, and lets you combine that description with dates, counters, or project fields before applying the batch.
- Import a representative set of photos, including the RAW and HEIC formats used in the real library.
- Choose whether the filename should lead with a date, event, client, subject, or AI description.
- Review duplicate handling and ambiguous scenes, then apply the batch with undo history available.
Frequently Asked Questions
Choose your PRO plan
Monthly flexibility or one-time lifetime access. Both plans remove the rename limit across every AI mode.
PRO Monthly
Flexible monthly plan
$10/month
PRO One-Time
Pay once for lifetime access
$48one-time
Pays off in ~5 months
14-day money-back guarantee • Secure via Paddle
Built in the open
How we score, update, and back up every claim on this page.
Open scoring rubric
Weighted criteria for naming accuracy, automation, and rollback — published and auditable.
View methodology →Updated each release
Claims are refreshed with every shipped version — no stale copy.
See changelog →Backed by evidence
Benchmarks, privacy terms, and head-to-head comparisons — all linked, not just claimed.