Rename Photos with AI

Rename photos with AI using Zush to replace IMG_, HEIC, and RAW camera filenames with searchable descriptions of the actual photo.

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IMG_2847.HEIC
Spiced Steak Dinner.heic
_DSC3921.ARW
Mountain Sunrise Fog.arw
DSCF0445.RAF
Tokyo Night Skyline.raf
P1080127.JPG
Yellow Wildflowers Field.jpg
IMG_0023.CR3
Golden Retriever Autumn.cr3
DSC_7102.NEF
Sunset Over Harbor.nef

Take a tour of Zush

One quick showcase per feature. Click a tab to see it in action.

Batch rename results in Zush for macOS

Bulk rename files by real content before you apply changes

Your naming system, powered by AI

Combine file content, metadata, dates, custom instructions, and reusable blocks into filenames that match the way you work. Zush suggests — you review and decide.

Smart Batch Rename

Analyze and rename 100+ file formats in one batch, from images, EPUB and FB2 ebooks, and PDFs to audio, video, and Office files. Describe any detail for Zush to extract, then reuse it as a Custom AI Block in any template.

Choose where AI runs

Choose Zush Cloud, BYOK, LM Studio or Ollama for the same review-first rename workflow.

Cloud AI

Goes through our relay to a commercial AI provider, under their standard API terms. The relay exists so the API key can’t be pulled out of the app.

Bring Your Own Key

Connect your own API key from Gemini, OpenRouter, OpenAI, or Claude for cloud renames; FREE includes 50 across all modes and PRO is unlimited. Keys are stored locally in secure platform storage.

Private Local AI Options

Keep supported analysis on your device with LM Studio or Ollama. Each local mode works offline after setup.

Watch one or multiple folders — including iCloud Drive, Google Drive, Dropbox, and OneDrive folders. Zush runs in the background and processes new files automatically.

Supported File Formats

Images

pngjpgjpegjpewebpavifgifbmpdibtifftifheicheicsheifsvgpdfjp2jpfjpxj2kj2cexrtgaicoicnspbmpgmppmpfmcr2cr3nefarwdngorfrafrw2pefsrwsr2raw

Documents

pdftxtmdjsonemlcsvtsvlogxmlyamlymlsrtvttrtfodtodsodppagesnumberskeydocdocxdocmdotxdotmpptpptxpptmpotxpotmppsxppsmxlsxlsxxlsmxltxxltmepubfb2fb2.zip

Videos

mp4movqtm4vmpegmpgm2v3gp3gpp3g23gp2dvtsmtsm2tsvob

Audio

mp3m4awavflacoggwebmmpga

Design

sketchfigaipsd

Try Zush free

Rename and organize files with AI, monitor folders, and clean up screenshots, design files, PDFs, photos, audio, videos, iWork, and Office documents by content.

Free · No credit card required · macOS Sequoia+ · Windows 10+

Available on both desktops

Pick your platform — same Zush, native everywhere

A signed and notarized .dmg, Mac App Store build, or Homebrew cask for macOS. A Microsoft Store install for Windows. Same renaming engine, same BYOK and Local AI mode, native to each OS.

Photo naming approaches compared

Choose metadata rules or visual content by the job

Dates and camera metadata are ideal for chronological archives. Visual analysis is useful when the filename must describe the subject, location, document, product, or event visible in each image.

Choose metadata rules or visual content by the job
ApproachBest forWhere it stops
Finder batch renameAdding one shared event label or number sequence to a selected photo setEvery image receives the same pattern, so the filename still cannot describe what is visible in each frame.
EXIF-based renamersDate, camera, lens, and sequence conventions for consistent photography workflowsMetadata can say when and how a photo was taken, but not that it shows a product, person, landmark, or receipt.
Apple Photos and DAM softwareLibrary search, albums, faces, locations, edits, and catalog metadataThe catalog may understand the image while the exported file keeps a generic IMG_ or camera filename.
ZushSearchable filenames for mixed HEIC, RAW, JPG, TIFF, screenshots, and exported image foldersVisual analysis is unnecessary when a strict date-camera-sequence convention already meets the retrieval need.

How do you rename photos by what they show?

Use content-aware photo renaming when camera metadata cannot describe the scene. Zush analyzes the visible content of HEIC, JPG, TIFF, AVIF, and major RAW formats, proposes a distinct searchable name for each image, and lets you combine that description with dates, counters, or project fields before applying the batch.

  1. Import a representative set of photos, including the RAW and HEIC formats used in the real library.
  2. Choose whether the filename should lead with a date, event, client, subject, or AI description.
  3. Review duplicate handling and ambiguous scenes, then apply the batch with undo history available.

Frequently Asked Questions

Does Zush support RAW photo formats from different camera brands?

Yes. Zush supports RAW files from Canon (CR2, CR3), Nikon (NEF), Sony (ARW, SR2, SRW), Fuji (RAF), Olympus (ORF), Panasonic (RW2), Pentax (PEF), Adobe DNG, and generic RAW extensions. It reads embedded previews to understand image content without needing to decode the full RAW data.

Can Zush handle HEIC files from my iPhone?

Absolutely. HEIC and HEIF are fully supported. Zush analyzes the photo content and replaces generic iPhone names like IMG_2847 with descriptions of what the photo actually shows, such as "spiced-steak-dinner".

Can I include dates in the photo filename?

Yes. You can set up custom naming patterns that combine AI-generated descriptions with dates, sequence numbers, or other metadata. For example, "2026-03-15-mountain-landscape-sunrise" follows a date-first pattern while keeping the AI description.

Does Zush support renaming in languages other than English?

Yes. Zush can generate filenames in over 60 languages. If you want your photo library named in Japanese, Spanish, German, or any other supported language, just set your preferred language in the app settings.

How do I rename an entire photo library without duplicates?

Zush handles duplicate detection automatically. If two photos would receive the same name, Zush appends a sequential number to keep every filename unique. You can also customize the separator and numbering format in your naming pattern.

Choose your PRO plan

Monthly flexibility or one-time lifetime access. Both plans remove the rename limit across every AI mode.

Trusted by 1,500+ users

PRO Monthly

Flexible monthly plan

$10/month +VAT

Unlimited AI Renames

14-day money-back guarantee • Secure via Paddle

Built in the open

How we score, update, and back up every claim on this page.

Open scoring rubric

Weighted criteria for naming accuracy, automation, and rollback — published and auditable.

View methodology →

Updated each release

Claims are refreshed with every shipped version — no stale copy.

See changelog →

Backed by evidence

Benchmarks, privacy terms, and head-to-head comparisons — all linked, not just claimed.